SEO COMMON MISTAKE THAT WE SHOULD AVOID
For every newly SEO is an essential need for every content as well as a blogger but what common mistake should avoid. So, it’s a basic knowledge which assists you to rank up your website. There are Google algorithm updates such as Penguin and Panda to fight link spam and poor content quality Pigeon to focus on local results, moreover new machine learning technology like RankBrain to strengthen the main algorithm’s accuracy. There have even been mobile updates to reward websites that optimize for smartphone users.
1. DUPLICATE CONTENT
The most common SEO issue affecting websites is duplicate content, which we found on 50 percent of the sites wen analyzed. During a recent Google Q&A session, Andrey Lipattsev, Search Quality Senior Strategist at Google, stated that there is no such thing as a duplicate content penalty. But that doesn’t mean it’s something you can just turn a blind eye to. First of all, by having duplicate content on your website, you will lose your capability to choose which page you want to rank for. Search engines won’t know which pages you want to be considered landing pages in SERPs, and those pages can even start to compete with one another. Second, search engines are specifically designed to make the web a better place for users; valuable, unique content is highly appreciated by both search engines and users.
CONTENT THAT IS NEITHER TOO SHORT NOR TOO LONG.
Is your content mostly short less than 500 words? if so, then you are spending your time on writing content that actually has a tiny chance of ranking on Google. Although the chances are almost non-existent. If you are going to write any type of content, then you’d better value your time more and follow my actionable.
long minimum 400 and maximum then 1200, as a general rule, 1,200 is a number you can look out for when writing your amazing content. What if your content longer more then needed?
Well, nothing happened people only search for and complete. Maybe are you familiar with the 20/ 80 rule ( i:e 20 % of your work give you 80% result and 80% work give you 20% result ). As you see, the longer, the better. However, I want to give you something appealable
2. BROKEN INTERNAL AND EXTERNAL LINKS
There are various reasons for this but, first of all, if a user sees a 404 page instead of the useful information they wanted, it causes a traffic dropdown. A change in URL structure, and incorrect re-directs. Also, users will perceive your site as low quality. Moreover, broken links are a waste of your crawl budget. Each time search engine bots visit your website, they crawl a certain number of pages, but not your entire site. If you have a lot of broken links, you risk disturbing the bots attention from your pages, which actually matters – your pages won’t be crawled and listed.
Twenty-five percent of sites we’ve visited had broken external links. In the long run, this circulation can reduce the number of pages that will appear in the search engine results and damage page authority too, so it’s something you need to fix. Should we manually check all of our links on our website on a daily basis? Unquestionably NOT. Instead, you can use a tool (like Xenu’s Link Sleuth, W3C Link Checker, LinkChecker, Screamingfrog’s and best one is Google Webmaster Tools ) Broken Link Checker to detect the links that might be harming your website optimization.
This way, when you find some links that are not working as they are supposed to, you can simply contact the linking site and tell them to link you instead. There are much more you should beware of right from the basic.
3. MISTAKE ALT TAGS AND BROKEN IMAGES
Images are an essential part of content marketing. However, they can cause major SEO issues. 44.78% percent of sites have images with missing alt tags, and another 10 % have broken internal images. Alt tags, they’re important to image search engines alt tags help them understand what images are about.
In other words, alt tags provide textual its an information of images, which makes it possible for search engines to categorize them. Alt tags are also useful for visually broken people using screen readers. Search engines are very concerned about user experience, and images without alt tags can hardly be considered a sign that a website provides value to the user. They can lead to a higher bounce rate and, as a result, they might be one cause of poor search engine performance. Broken images cause the same issues as broken links, which we will look at in more detail below. Broken links are final round for users and search engines, and they can make search engines to decrease your website because they create a poor user experience.
4. TEMPORARY AND PERMANENT REDIRECTS (301 AND 302)
All redirection is an amazing way to pursuit top ranking and assists search engines when a page has moved to your any page under your authority. Whenever content is moved from one URL to another. While setting up 301/302 redirects are a simple task, it is definitely time-consuming for larger websites containing hundreds or thousands of pages
According to Moz, that’s the best approach, Google may recognize that a 302 redirect is permanent and make it into a 301, but to avoid poor optimization and loss of traffic, it’s better if you take control of the process. Since that would also mean forfeiting any established backlinks and authority to the old URLs, it is one of the most costly mistakes in the SEO world.