A lot keeps changing in the search engine optimization (SEO) arena. For a link building company to remain relevant in their field, they need to keep themselves updated with the latest information so as to ensure their services remain effective. A lot has changed in SEO link building in the last year or so. The information below sums these changes and should help you a long way in improving the rank of your website.
The Addition of Website Speed as a Ranking Parameter
One of the most recent addition to Google’s website ranking algorithm is the addition of the speed parameter. According to Matt Cutts, the SEO and search quality head in Google, speed was added as a parameter early 2010. He said that according to in-house researches in, it was revealed that internet searchers enjoy fast loading websites and spend more time on search sites. They also added tools on the Google tool box to assist web developers to improve on the loading speeds of a website. Matt however remarked that speed was only a minor parameter and their main parameter still remained as quality content. Therefore, the speed of your website and that of the site you are seeking SEO link building from needs to be fast loading.
Removal of Extra Weight of the.GOV and.EDU Websites
Another change to the SEO field was the removal of the extra weight that Google awarded to links from Gov and EDU websites. This was mainly due to the high amount of spam that was received by such sites. Government agents and EDU website owners complained of this and Google reduced the weight from such sites to that of a normal website. Therefore, if you are a linking company seeking to improve website ranking, seeking links from government websites and websites from educational institutions may not help much.
Linking to Low Quality Websites
Google has also tightened its surveillance on low quality websites with many links. This mainly targets the so called landing pages. Many internet marketers made one page websites and linked many inbound links to the website. Today, many of such websites are being penalized. If your a link building company for a website with a low content volume, you may need to build the website content first before aggressively seeking SEO linking.
The other SEO issue that continues to gain weight in Google’s ranking parameter is the naturalness of the links to a website. The assumption of Google in link building is that a link to a website is made because the person linking to the site thinks that the site has valuable information. However, SEO linking is more proactive. The link building company seek to build links to their website to convince Google that their clients site is relevant and important. However, this proactive approach means that many low quality websites can find their way to the top of Google search results. Therefore, to curb this, Google seeks for the naturalness of the links.
To look more natural, links need to be coming from diverse sources with different PR ranking. The links should also not all have the same anchor keyword as this is unnatural. Other unnatural SEO link building include having all your links from one type of linkage such as article submission websites, from blog comments or from forums only. To look more natural, link building company need to set links from news websites, product websites, old websites, new websites, Facebook, Twitter, social bookmarking sites, do follow as well as no follow sites.
Link Building Information That Remains Unchanged
Even with these new changes in SEO link building, the old rules still hold. Linking from high ranking PR website will always give you more link juice than linking from a low PR website. link building company need to look for links from a website in the same industry or niche as that of their client website as this will also always give you more ranking juice. When linking, you should also ensure that the page you are linking to does not have many outbound link as this dilutes the juice attributed to the individual links. Links from article submission sites also have less juice especially if the sites are not associated to a specific niche. You should also avoid link farms and bad neighborhood links.